Skip to content turned readers into relationships with its own AI chatbot, and doubled engagement along the way. has been covering entertainment, movies, and television for decades. Despite reaching millions of users across platforms, needed a way to better engage its audience to deepen loyalty and ultimately grow revenue.

By partnering with Direqt, provided its audience with an AI chatbot trained on their years of content, empowering users to engage with’s content through 1:1, personalized conversations.

This case study reveals:

  • How drove >2X time on-site, and >2X page views
  • How users chatted with Hollywood’s bot
  • Why is turning to chat to strengthen its audience relationships and position itself for the future

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  • Case Study