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OpenAI introduced mention capabilities for custom GPTs, changing how people interact with the AI chatbot and making the platform more enticing for publishers.

“[The @ feature] could increase the amount of interest for a publisher to be available in [GPT’s] ecosystem,” said Nick Martin, Co-founder and Chief Commercial Officer at Direqt. “There’s more of an opportunity to get in front of people. The sentiment almost across the board is that if there’s a chance to build an audience, especially if the effort isn’t too significant, there’s a willingness to lean in.”


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