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While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers’ attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L’Oréal, ESPN, Pepsi, and Garnier.

To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands’ attention.

Direqt

Founded in 2017, Direqt helps publishers grow and monetize conversational AI chatbots trained on their content.

The chatbot, integrated into publishers’ websites, initiates conversations and recommends stories to drive site traffic.

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