Trademark Infringement. Ads must not contain content that infringes upon or violates trademarks belonging to third parties unless express permission has been granted by the trademark owner. You should not use trademarks, logos, service marks or company names in a way that would be confusing to the user, or imply an affiliation or endorsement when there is none.
Copyright Infringement. Ads must not contain content that infringes upon or violates use copyrights belonging to third parties unless express permission has been granted by the copyright owner.
Fake Documents and Related Services. Ads for fake documents and related services are prohibited.
Tobacco and Related Products. Ads for tobacco products are prohibited. This includes ads selling or promoting, directly or indirectly, any tobacco products (such as cigarettes, pipes, cigars), alternative tobacco products (such as e-cigarettes or vaporizers), or any related equipment that facilitates the use of tobacco. Lawful products and services which promote quitting tobacco are permitted.
Drugs and Related Products. Ads must not promote the sale or use of illegal, prescription, or recreational drugs or products related thereto.
Weapons, Ammunition, Explosives and Fireworks. Ads related to the promotion, use or sale of weapons, ammunition, explosives, and fireworks or any other violent product or service are prohibited.
Adult Products or Services. Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure.
Adult Content. Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Sensational Content. Ads must not contain shocking, sensational, inflammatory or excessively violent content.
Grammar & Profanity. Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.
Misleading Claims. Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service or claims setting unrealistic expectations for users such as misleading health, employment, or weight-loss claims.
Counterfeit Goods and Services. Ads for counterfeit goods and services are prohibited.
Spyware or Malware. Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
Unacceptable Business Practices. Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
Circumventing Systems. Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s content or destination page
Occult Pursuits. Ads for fortune telling, dream interpretations and individual horoscopes are prohibited, except when the emphasis is on amusement rather than serious interpretation.
Health Matters. Ads promoting unrealistic or misleading claims about health improvements, including related to diet and weight loss, are prohibited. Ads promoting unhealthy or unsafe behaviors, such as excessive consumption of an item, are also prohibited. Direqt reserves the right to restrict advertising related to any health matter if targeted inappropriately.
Political. Political ads are prohibited, including ads advocating for or against a particular candidate, party, or ballot proposition or otherwise intended to influence an election outcome; ads fundraising for or by political candidates, parties, political action committees or similar organizations, or ballot propositions; and ads exploiting a sensitive political issue even if the advertiser has no explicit political agenda.
Sensitive Events. Direqt does not allow ads that are inappropriate during the time of or in relation to a tragedy, disaster, or similarly sensitive event.
Hacking, Cracking and Circumvention. Ads that promote products or services for hacking, cracking or circumvention are prohibited.Incomplete Ad. Incomplete ads will be rejected. If your ad is rejected as incomplete, please finalize it and resubmit.
Soliciting Funds. Ads for soliciting funds are restricted. Direqt allows ads that solicit funds only if they comply with applicable laws and would qualify as tax deductible or charitable in the applicable jurisdiction.
Short-term Loans and Financial Services. Ads for payday loans, paycheck advances or similar short-term loan products are restricted and only allowed with our prior written consent.
Targeting on Sensitive Characteristics. Ads must not target based on sensitive categories such as health, political affiliation/beliefs, racial or ethnic origin, religious or philosophical affiliation/beliefs, alleged/actual commission of a crime, sexual behavior/orientation, trade union membership or income.